Customer are getting more demanding. Their expectations are constantly evolving. Expecting more value is putting pressure on organizations.
With internet comes more awareness and power on their fingertips. Their consideration and purchasing process has changed on how they consume and decide upon a brand.
• 80% believe they get less value for what they pay.
• 60% feel they can’t differentiate much between all the providers of product or services which they buy indicating a commoditized market.
• Only 15% customers believe they are loyal to the same brand forever.
• Business Growth
• Opportunity identification
• Value Proposition Identification
• Counter Completion
• Cost Reduction
• Sales Strategy & Structure
• Sales outsourcing (Call to Closure)
• Business Development
• Lead generation
• Inside Sales
• Sales Process
• Sales Took kit development
• Training
• Digital Marketing
• Web & Social media strategy
• Brand Strategy
• Communication Strategy
• Customer Feedback
• Partnerships, Tie-ups
• Effectiveness Measures
• Analytics
30% funds is saved if enterprises invest in sharp and right strategy. Experimentation, learning and growing is far more expensive.
Right strategy considers direct and indirect competition. It foresees disruption caused by technology, environment and customer behavior. Right strategy gives fastest results and profitable returns.
So how does an organization create differentiation, “WoW” this new age demanding customers and drive profitable growth?
Businesses need to adopt disruptive strategy around their marketing, sales and customer service. Technology is a great enabler in streamlining this disruptive process and deliver profitable growth.
Few Key questions around your business strategy :
• Can you articulate your key unique differentiation from competition?
• What is the big problem you are trying to solve? Is this a problem for many customers?
• Are you clear on how your organization creates value for customer?
• How do you prioritize, allocate fund and resources between growth, sustainability and R&D?
• Core versus new product. How do you balance growth between them?
Shifting purchasing behavior is leading to lower sales success, longer sales cycles and costlier market coverage.
Nimble organizations are taking this as an opportunity to capitalize and disrupt the market. Organizations feel constrained in improving wallet share from their top 10 customers and adding new clients to their base at the same time.
The new age sales strategy has to be multi-channel and closely integrated with marketing and customer operations. All these three functions should come together with a singular mission of customer satisfaction. Either it is during pre-sales, Sales or post-sales process.
Few Key questions around your Sales Strategy:
• 70% enterprise struggle to measure Sales productivity and achieve reducing selling costs?
• How do you decide most effective Sales structure for different products and different market segment?
• How do you identify the skills sets required for hiring the different type of sales person for different challenges?
• How do you capitalize on customer data and design a data-driven, scientific selling model?
• 55% incentive strategy punish the performer and reward the under performers? Do you realise the financial and motivation loss?
LEAD GENERATION SERVICES
Offer Marketing qualified Lead(MQL) and Sales qualified lead(SQL) generation services based on your target segment.
SALES TECHNOLOGY SERVICES
Offer sales improvement services
through partnerships with technology platforms, CRM, sales analytics, AI platforms, AI based data sciences
SALES ENABLEMENT
Offer Miller Heiman Group & customized sales enablement services
Provyze Consultancy helps clients establish a marketing strategy and execution platform. We deliver sustainable growth market expectations and digital at the core.
We quantify & justify the business impact of our marketing initiative. Marketing has to be measurable and no more judgement, perception based.
Go-to-market strategies and capabilities of organizations are getting redundant due to disruption from technology and changing customer behaviour.
Marketing is a business driver and not a support function. A mistake many organizations make
• Go to market Strategy
• Digital Marketing
• Direct Mail/ CRM
• Segmentation & Targeting
• Value proposition differentiation
• Insights and Customer Analytics.
• ROI and Measures designing
We design, create, execute, manage and measure interactions between customers and brands which accelerate sales while igniting passion for the brand
Creating inspiring, engaging, pro-active ideas infused with consumer research, insights, truths.
Embedding superior performance tools, systems and methods to deliver values in everything we do.
Driving innovation and efficiency through technology solutions in all aspects of work and client relations.
• PR in Magazine
• Events & exhibition
• Roadshows & Camps
• Booth design
• Partnerships
Increase in presence on social media
handles like LinkedIn, Facebook,
Instagram & Twitter. Increasing traffic
and updating content on website.
• Brochure, Leaflets, Newsletters
• Digital greetings
• Sales Kit
• Media Kit
• Branded kits
• Corporate Video
• Vertical wise Video
• Training Videos
• Awareness videos
• Customer Testimony
• Operation flows
• Showroom, premise, production
• Branding
• Event Creation
• Advertisements
• Roadshows & Camps
• Campaign Management
• Lead generation, filtering & closures
Few Key questions around your marketing strategy:
• What is the ROI you witnessed for your marketing spend?
• Do you know which part of your marketing strategy brought you the most profitable customers?
• 65% marketing spend by organizations are wasted efforts. How much wastage do you experience?
• Do you know that by the time your sales team is meeting customer, the customer has almost made up his mind on the solution that can solve his problem?
• How does your organization come early in the customer decision making cycle and influence his decision?